Meet the DRS Management Team

Mr. Sella joined DRS RADA Technologies in January 2003 serving as COO (2003-07), Chief Business Development Officer (2007-16) and as company CEO (2016 till today).
Mr. Sella began his career at Elbit Systems (1982-97) where he held positions as Director of Programs, Director of Avionics Engineering and Director of Business Development.
Prior to joining DRS RADA Technologies he worked at UltraGuide, a medical device start-up, as VP Business Development and R&D (1997-2000) and was President of NeuroVision Inc., a medical technology start-up (2000-03).
Mr. Sella has a B.Sc. (Cum Laude) in Computer Engineering from the Technion (Israel’s Institute of Technology). He served as a fighter aircraft navigator in the Israeli Air Force.

Max Cohen has served as the Chief Executive Officer of RADA Sensors Inc. since December 2019. Mr. Cohen joined RADA in May 2018 and served as our Executive Vice President for the U.S. market. Mr. Cohen retired from the Israeli Defense Forces (IDF) in March 2018 after 26 years of service. Between 2013 to 2017, Mr. Cohen served as the head of the Sky Picture Department in the Israeli Air Force, during which he led the development of the air picture command and control systems (C2) and the air picture radars. Between 2016 to 2017 Mr. Cohen initiated and managed a comprehensive national program to deal with the emerging use of commercial and military drones on the battlefield. Mr. Cohen retired with the rank of Lieutenant Colonel (LTC). After his retirement, Mr. Cohen, together with his partners, founded FLYON Aerosystems Ltd., a start-up company engaged in the development of a new commercial flying platform. Mr. Cohen has a BSc. degree in Electrical and Computer Engineering from Ben-Gurion University and completed all the required courses for MSc in electrical engineering from Tel-Aviv University.

Mr. Ben-Ad joined DRS RADA Technologies in 2023 as its Chief Financial Officer, Responsible also for Legal and IT. Prior to that, Yaron worked at Orbotech (a KLA company) as VP of Finance and Operation. Yaron has many years of experience in the Hi-tech & Telecom industries in publicly traded companies. Yaron holds a BA degree in Accounting and Economics as well as an MA in Economics and Financing, both from the Hebrew University. Yaron is also a Certified Public Accountant in Israel.

Mr. Dorani joined DRS RADA Technologies in March 2020 as our Chief Operating Officer. Mr. Dorani served as the Chief Financial Officer of Pointer Telocation Ltd. (NASDAQ: PNTR) from April 2017 until Pointer’s in October 2019. Mr. Dorani was employed in various senior capacities with Pointer starting in 2008. Mr. Dorani, who has more than 15 years of experience in high-tech and low-tech industries in various finance positions, holds a B.A. degree in Economics and Accounting and a Master of Business Administration from Bar Ilan University in Tel Aviv. Mr. Dorani is also a certified public accountant in Israel.

Before joining DRS RADA Technologies in April 2022, Mr. Alon Amitay has completed 24 years of service in Rafael, the  government owned Israeli Defence company. During his service he held various business and managerial positions, including acting as the Managing Director of Rafael’s wholly owned subsidiary in the UK, responsible for its business activity in the region.  

Between 1991-1998 he served as an officer in the Israeli Air Force HQ as a Project Manager.  

Alon holds a BS.c in Aerospace Engineering from the Technion, MS.c in Industrial Engineering from Ben-Gurion University and MA in Political Science from Haifa University.

Mr. Kiperman serves DRS RADA Technologies as Chief Technology Officer since July 2007. Mr. Kiperman joined the company in 1984 as project manager of several embedded avionics development programs, and in 2000 was nominated as Director of Engineering. From 1982 until 1984 Mr. Kiperman served as a hardware development team leader at Tadiran, developing digital communication systems. From 1977 till 1982 Mr. Kiperman served as a senior engineer in the Israeli Air Force Weapons Control Branch. Mr. Kiperman holds a B.Sc. in Electrical Engineering from the Technion (The Israeli Institute of Technology).

Mrs. Bar joined DRS RADA Technologies in 2017 as HR Director. Prior to RADA, between 2005 until 2017, Ronit worked at Medtronic (Legacy Given Imaging GIVN) in several senior leadership roles in Human Resources and Organizational Development. During this time, she had acquired broad global experience in HR in a rapidly growing company. Prior Given Imaging, worked as an organizational and management consultant in several leading consulting companies. Ronit Bar has an MA in Organizational Sociology, executive MA in Security & Diplomatic studies, and BA in Political Science from Bar Ilan University.

Ms. Neuman joined DRS RADA Technologies in 2019 as VP Quality Management. Prior to DRS RADA Technologies, Mrs. Neuman worked at Verint systems and Comverse. Her last position was VP Quality and Sustainability. Ms. Neuman has over 25 years of progressive experience and proven records of significant, successful contribution to Quality, Compliance and processes optimization at global High-tech industries.
Ms. Neuman brings extensive knowledge and experience in quality assurance methodologic, helping organizations to improve their business performance and results by improving their products’ development and management processes.
Ms. Neuman has an MBA in Management & Business Psychology and a bachelor’s degree in business administration and IT.